Since former Fox News star Megyn Kelly took over the third hour of NBC’s morning juggernaut “Today” in September 2017, the program has been mired by ghastly ratings and blamed for dragging down viewership of the fourth hour hosted by Hoda Kotb and Kathie Lee. The show, however, has doggedly persisted and there’s both good news and bad news on the ratings front. Viewership in the advertiser-coveted 25-54 year-old demographic has climbed 20 percent between October (her first full month on ...
Since former Fox News star Megyn Kelly took over the third hour of NBC’s morning juggernaut “Today” in September 2017, the program has been mired by ghastly ratings and blamed for dragging down viewership of the fourth hour hosted by Hoda Kotb and Kathie Lee. The show, however, has doggedly persisted and there’s both good news and bad news on the ratings front. Viewership in the advertiser-coveted 25-54 year-old demographic has climbed 20 percent between October (her first full month on ...
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